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Woodruff Sweitzer Calgary continues to grow

NEWS RELEASE

Woodruff Sweitzer Calgary continues to grow

FOR IMMEDIATE RELEASE

CALGARY, ALTA (23 April, 2012) – Woodruff Sweitzer’s team continues to grow with the addition of two team members to the Calgary office. New senior art director, Wes Dauncey, and lead developer, Evan Macleod, will work with Woodruff Sweitzer’s roster of clients including Arysta LifeSciences, Bayer, Morris Industries, Keynote, Beefbooster and Morrison Homes.

Dauncey joins the team after two years as an art director at Rock Paper Scissors design+advertising creating and managing concepts and ideas to promote and successfully market client brands. Prior to that, he was a senior art director at RedPoint Media Group for six years.

“Since landing at Woodruff Sweitzer I have been so pleased to discover and become part of such a committed and talented group of people,” says Dauncey. “Forward thinking management and strong consolidated team beliefs that always put client objectives first make it easy for creative people such as myself. I am able to think broadly and qualitatively about our clients advertising and marketing solutions.”

The agency also welcomes new lead developer, Evan Macleod, who came highly recommended by current Woodruff Sweitzer employees. Macleod, who also comes from Rock Paper Scissors design+advertising, worked as a web developer. Along with proven development experience, Macleod brings a penchant for practical jokes.

“Although I haven't been here long, I am loving working with everybody here at Woodruff,” says Macleod. “The people here are extremely creative and talented at what they do and it shows right down to the littlest detail. The group has gone above and beyond to make sure that I feel part of the team and enjoy coming to work each day.”

 “At Woodruff Sweitzer we believe that strong relationships create award-winning work,” says Jeff Groeneveld, president and managing partner of Woodruff Sweitzer in Calgary. “Both Wes and Evan strengthen our team dynamic and atmosphere with their experience, talent and personality.”

Woodruff Sweitzer is a next generation advertising agency delivering unexpected ideas, nurtured in fresh air. Fueled by an entrepreneurial spirit, we are able to propel clients and their brands further, faster. With offices in Calgary, Alta., Kansas City, Mo., and Columbia, Mo., Woodruff Sweitzer has been the trusted partner of clients in Canada and the U.S. for 20 years.

For more information about Woodruff Sweitzer, go to www.woodruffsweitzer.ca or follow us on Facebook and Twitter @WSunexpected.  

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For more information, please contact:

Sophie Pilon

Public Relations Specialist

Woodruff Sweitzer

403.930.4930

spilon@woodruffsweitzer.ca

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Livestock Identification Services appoints Woodruff Sweitzer to help with the adoption of value added services

FOR IMMEDIATE RELEASE

Livestock Identification Services appoints Woodruff Sweitzer to help with the adoption of value added services

CALGARY, ALTA (March 27, 2012) – Woodruff Sweitzer, an integrated marketing firm, is once again expanding its portfolio and was appointed the agency of record for Livestock Identification Services Ltd. (LIS).

 “We were looking for a marketing agency to help us effectively communicate the release of our upcoming projects and also to better convey our core values and brand promise to both internal and external audiences; and we found it with Woodruff Sweitzer,” says David Moss, LIS’s chief operating officer.  “Along with a great depth of interactive and traditional marketing knowledge, they also understand the nuances of the livestock sector.”

Woodruff Sweitzer will be managing the internal and external communications, public relations and website strategies for LIS to promote their services and projects. The agency will help guide their communications efforts through this next stage of industry advancements, led by LIS; which includes the development and testing of the first online, commerce-based livestock manifest system of its kind, the eManifest.

“Woodruff Sweitzer was very engaged when Livestock Identification Services came to us to seek our services,” says president and managing partner Jeff Groeneveld. “It is gratifying to be able to partner with a like-minded organization that is interested in the advancement of the livestock industry in Alberta such as LIS.”

Livestock Identification Services Ltd., a not-for-profit, industry-owned organization, provides livestock identification and movement traceability for the industry in Alberta and is an early adopter of traceability initiatives in North America.

About Woodruff Sweitzer

Woodruff Sweitzer is a next generation advertising agency delivering unexpected ideas, nurtured in fresh air. Fueled by an entrepreneurial spirit, we are able to propel clients and their brands further, faster. With offices in Calgary, Alta., Kansas City, Miss., and Columbia, Miss., Woodruff Sweitzer has been the trusted partner of clients in Canada and the U.S. for 20 years. 

For more information about Woodruff Sweitzer, go to www.woodruffsweitzer.ca and follow us on Facebook and Twitter @WSunexpected.

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For more information, please contact:

Sophie Pilon

Public Relations Specialist

Woodruff Sweitzer

403.930.4930

spilon@woodruffsweitzer.ca

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Woodruff Sweitzer Calgary acquires EVOKE Research

CALGARY, ALTA (March 13, 2012) – Woodruff Sweitzer announced today the acquisition of EVOKE Research Group Inc. in their Calgary office. 

Client insight sits at the foundation of Woodruff Sweitzer's problem solving approach. This fusion brings market intelligence and customer research in-house, which provides Woodruff Sweitzer great opportunities to enhance their services by accessing valuable customer insight faster and more efficiently than before.

EVOKE Research Group Inc., founded in 2007 by Keith Dundas, has conducted hundreds of focus groups, in depth interviews, and quantitative surveys in the agricultural, financial services, animal health and property development categories in Canada and the U.S.

“Acquiring EVOKE is a strategic move for Woodruff Sweitzer since our agency work is rooted on unique customer insight,” says Woodruff Sweitzer Calgary president and managing partner, Jeff Groeneveld. “EVOKES’s ability to go above and beyond in delivering customer and category insight has provided our account teams with a great advantage. With EVOKE in-house, we are looking forward to this tighter integration of our 4D system with the ‘Discovery’ and ‘Disseminate’ processes. It will also provide our entire Canadian and U.S. portfolio with a true competitive advantage.”

“I’m excited that EVOKE is now officially a part of the Woodruff Sweitzer team,” says Keith Dundas, founder of EVOKE Research Group Inc. “I’m proud of the fact that Woodruff Sweitzer is keeping the EVOKE Research name, which I feel is a tribute to its reputation for innovative research techniques and unique research reporting style.”  

Woodruff Sweitzer is pleased that Keith will remain as part of the team.

Woodruff Sweitzer is a next generation advertising agency delivering unexpected ideas, nurtured in fresh air. Fueled by an entrepreneurial spirit, we are able to propel clients and their brands further, faster. With offices in Calgary, Alta., Kansas City, Miss., and Columbia, Miss., Woodruff Sweitzer has been the trusted partner of clients in Canada and the U.S. for over 20 years. 

For more information about Woodruff Sweitzer, go to www.woodruffsweitzer.ca

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For more information, please contact:

Sophie Pilon

Public Relations Specialist

Woodruff Sweitzer

403.930.4930

spilon@woodruffsweitzer.ca 

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Keynote Development Corporation selects Woodruff Sweitzer Calgary for their 2012 marketing campaign

CALGARY, ALBERTA (February 6, 2012)
Woodruff Sweitzer, an integrated marketing firm, announced today its appointment as the marketing agency of record for Keynote Development Corporation. Woodruff Sweitzer will be managing the print and radio advertising, public relations, social media and website programs for Keynote Urban Village to strengthen and promote the image of their new second condo building.

“Woodruff Sweitzer recognizes us as being ‘The Ultimate Address’ and a trusted leader in condo development,” says Laura Laing, Marketing Manager, Keynote Development Corp., “We are excited to rely on the expertise of Woodruff Sweitzer to connect our story and promote this new downtown living experience to our Calgary audience.” “This is great news for Woodruff Sweitzer, and we are thrilled to be working with Keynote Development Corp., a trend setting way of living.” says president and managing partner Jeff Groeneveld. “We believe that the Keynote Urban Village concept will define a new practice in the city. The entire team is excited about this opportunity and we look forward to working together to help achieve the company’s business goals.”

Keynote embodies an entirely new perspective on downtown living and creates a true urban village where life’s necessities and luxuries are right on the doorstep. Keynote has managed to free itself from the usual cookie-cutter approach with their urban village vision and is able to deliver a bold new vision of downtown living. To learn more about Keynote Development Corporation please visit www.keynotecalgary.com

About Woodruff Sweitzer
Woodruff Sweitzer is a next generation advertising agency delivering unexpected ideas, nurtured in fresh air. Fueled by an entrepreneurial spirit, we are able to propel clients and their brands further, faster. With offices in Calgary, Alta., Kansas City, Miss., and Columbia, Miss., Woodruff Sweitzer has been the trusted partner of clients in Canada and the U.S. for 20 years.

For more information about Woodruff Sweitzer, go to www.woodruffsweitzer.ca

For more information, please contact:

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Woodruff Sweitzer gains new ground

CALGARY, ALBERTA (February 6, 2012)
Woodruff Sweitzer, an integrated marketing firm, announced today its appointment as the marketing agency of record for Keynote Development Corporation. Woodruff Sweitzer will be managing the print and radio advertising, public relations, social media and website programs for Keynote Urban Village to strengthen and promote the image of their new second condo building.

“Woodruff Sweitzer recognizes us as being ‘The Ultimate Address’ and a trusted leader in condo development,” says Laura Laing, Marketing Manager, Keynote Development Corp., “We are excited to rely on the expertise of Woodruff Sweitzer to connect our story and promote this new downtown living experience to our Calgary audience.” “This is great news for Woodruff Sweitzer, and we are thrilled to be working with Keynote Development Corp., a trend setting way of living.” says president and managing partner Jeff Groeneveld. “We believe that the Keynote Urban Village concept will define a new practice in the city. The entire team is excited about this opportunity and we look forward to working together to help achieve the company’s business goals.”

Keynote embodies an entirely new perspective on downtown living and creates a true urban village where life’s necessities and luxuries are right on the doorstep. Keynote has managed to free itself from the usual cookie-cutter approach with their urban village vision and is able to deliver a bold new vision of downtown living. To learn more about Keynote Development Corporation please visit www.keynotecalgary.com

About Woodruff Sweitzer
Woodruff Sweitzer is a next generation advertising agency delivering unexpected ideas, nurtured in fresh air. Fueled by an entrepreneurial spirit, we are able to propel clients and their brands further, faster. With offices in Calgary, Alta., Kansas City, Miss., and Columbia, Miss., Woodruff Sweitzer has been the trusted partner of clients in Canada and the U.S. for 20 years.

For more information about Woodruff Sweitzer, go to www.woodruffsweitzer.ca

For more information, please contact:

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Woodruff Sweitzer Calgary continues staff expansion

CALGARY, ALTA (February 2, 2012) – Woodruff Sweitzer announced today the addition of four more staff to the agency`s team in the Calgary office further contributing to the business success of their clients.  

Woodruff Sweitzer welcomes Carolynn Sinclair, as Account Manager for Morris Industries and Morrison Homes.  Sinclair brings senior agency experience including agency experience in crop protection products.  Previous to joining Woodruff Sweitzer, Sinclair was manager of exhibit and media services for Spruce Meadows.   

Nova Scotia native, Mark Near joins the team as an account executive for Arysta LifeScience. Near recently graduated from Mount Royal University with a business diploma and marketing certificate. In the last two months, Near has been with Woodruff Sweitzer filling the intern position and helping on numerous accounts. Prior to working with the agency, Near spent six summers as an initial attack forest fire fighter and rappel spotter for the Alberta government and two winters as safety coordinator/ice profiler in Northwest Territories.

The creative department at Woodruff Sweitzer is also expanding as Calgary based Dean Reeves joins the agency in a production design capacity.  Reeves comes to the agency with close to 20 years of experience as art director and graphic designer. In his spare time, Reeves volunteers for the Calgary Comic and Entertainment Expo and the Calgary Cinematheque as a graphic designer.

The finance and account team welcomes Jenna Silver, from Calgary, Alta., with 12 years of experience in the accounting field with a primary focus on accounts payable. Prior to Woodruff Sweitzer, Silver was with McLeod and Company.  Silver is actively involved with various animal rights foundations and is currently in the process to becoming a volunteer working with seniors at local care facilities.  

“Here at Woodruff Sweitzer, we are committed to recruiting top talent that we can stimulate and develop by providing an authentic and inventive work environment,” says president and managing partner, Jeff Groeneveld. “A good work environment is directly correlated to the quality of work and creativity we strive to provide our clients.”  

Woodruff Sweitzer is a next generation advertising agency delivering unexpected ideas, nurtured in fresh air. Fueled by an entrepreneurial spirit, we are able to propel clients and their brands further, faster. With offices in Calgary, Alta., Kansas City, Miss., and Columbia, Miss., Woodruff Sweitzer has been the trusted partner of clients in Canada and the U.S. for 20 years. 

For more information about Woodruff Sweitzer, go to www.woodruffsweitzer.ca

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For more information, please contact:

Sophie Pilon

Public Relations Specialist

Woodruff Sweitzer

403.930.4930

spilon@woodruffsweitzer.ca 

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Woodruff Sweitzer Calgary expands its creative department

CALGARY, ALTA (November 24, 2011) – Woodruff Sweitzer announced today the addition of two more employees to the creative team in the Calgary office to drive clients brands further, faster.  

Small town girl from Saskatchewan, with a flare for stunning design, DeAnne Bedier, has joined Woodruff Sweitzer as a Senior Art Director.  Bedier studied at the Alberta College of Art and Design and had previously worked with Rock, Paper, Scissors Design and Red Point Media prior to joining the team. Bedier’s creative work has been recognized by Communication Arts, the Western Magazine Awards, Ad Rodeo and Applied Arts.

With clients straddling the Canadian and United States border, exceptional  production is vital to creating award winning work for both countries.  Joining the team is Jennifer Gibson, production manager. Gibson brings more than 10 years of experience as a production manager. Prior to working with Woodruff Sweitzer, Gibson worked for Wonder Communications and CIA.

“Both DeAnne and Jennifer bring their passion for communications and extensive expertise to the department,” says president and managing partner Jeff Groeneveld. “Woodruff Sweitzer prides itself in bringing original and creative ideas to our clients, both additions are a wonderful complement to our current team of experts.”   DeAnne and Jennifer will be working across several clients in the Canadian office including Arysta LifeScience, Morris Industries and Brookfield Residential.

Woodruff Sweitzer is a next generation advertising agency delivering unexpected ideas, nurtured in fresh air. Fueled by an entrepreneurial spirit, we are able to propel clients and their brands further, faster. With offices in Calgary, Alta., Kansas City, Miss., and Columbia, Miss., Woodruff Sweitzer has been the trusted partner of clients in Canada and the U.S. for 20 years. 

For more information about Woodruff Sweitzer, go to www.woodruffsweitzer.ca

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For more information, please contact:

Sophie Pilon

Public Relations Specialist

Woodruff Sweitzer

403.930.4930

spilon@woodruffsweitzer.ca 

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Woodruff Sweitzer Calgary welcomes new team members

CALGARY, ALTA (November 24, 2011) – Woodruff Sweitzer announced today the appointment of three staff to the account service team in the Calgary office to propel their clients brand further, faster.   

Woodruff Sweitzer’s strategy for continued multinational growth starts with Tasha Komery, from Calgary, Alta., fulfilling the account manager role for Bayer HealthCare. Komery has extensive experience in marketing and advertising agencies as she worked for Rare Method Interactive Corp. as an account manager and account director for five years. Prior to that, Komery managed her own web and graphic design business for four years. Komery is also a part time photographer and helped cover prestigious events such as Calgary Folk Festival and Calgary International Film Festival.    

Tara Harris, from the U.K., joins the team as an account executive. While living in London, she worked with Virgin Media TV and BSKYB in the acquisitions department buying TV shows from the U.S. and Canada. Harris will primarily be working on the Versatile and Brookfield accounts. Harris was nominated for Glamour Magazines “Top 30 under 30 powerful women in U.K. TV 2010”.

Woodruff Sweitzer is also expanding its public relations department and is bringing on board Montrealer Sophie Pilon as a public relations specialist. Pilon has worked with not-for-profit organizations such as the Calgary Stampede and Alpine Canada Alpin in communications and public relations.

“Woodruff Sweitzer prides itself in providing unexpected ideas for every project we touch while passionately serving our clients,” says president and managing partner Jeff Groeneveld. “One of the best ways to improve our clients’ satisfaction is through exceptional account service.”

Woodruff Sweitzer is a next generation advertising agency delivering unexpected ideas, nurtured in fresh air. Fueled by and entrepreneurial spirit, we are able to propel clients and their brands further, faster. With offices in Calgary, Alta., Kansas City, Miss., and Columbia, Miss., Woodruff Sweitzer has been the trusted partner of clients in Canada and the U.S. for 20 years. 

For more information about Woodruff Sweitzer, go to www.woodruffsweitzer.ca

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For more information, please contact:

Sophie Pilon

Public Relations Specialist

Woodruff Sweitzer

403.930.4930

spilon@woodruffsweitzer.ca 

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Woodruff Sweitzer announces creative directors for North America

CALGARY, ALBERTA (Dec. 15, 2010)
Woodruff Sweitzer announced today the appointment of two staff to Creative Director in the Canadian and U.S. offices.  Eric Howling will lead creative direction in the Calgary office. He has held senior creative positions at leading agencies in both Vancouver and Calgary and his campaigns have been recognized at the Marketing, Bessie, Crystal, CLIO, Ad Rodeo, Lotus and CAMA Awards. Howling will join the Calgary management team and continue to work with clients that include Bayer HealthCare, Animal Health, Carma Developers, Versatile Inc. and Western Financial Group.

At the helm of creative direction in Woodruff Sweitzer’s Kansas City and Columbia, Missouri offices will be Justin White. White has spearheaded U.S. creative work and developed strong relationships with clients and staff at Woodruff Sweitzer for more than four years. He has received numerous industry awards, including ADDYs, Effies, London International Awards and International Funniest Commercials. He will continue to manage creative work for clients such as Arysta LifeScience, Boehringer Ingelheim, Central Dairy, Diamond Pet Foods and the University of Missouri.

“These appointments reflect our strategy for continued multinational growth,” says Steve Sweitzer, chief creative officer.
“Eric and Justin will play critical roles in our shared vision to make Woodruff Sweitzer North America a collective creative powerhouse.”

For more information, please contact: